Contextual Advertising Basic
If you are new to Internet marketing and earning and have heard about contextual advertisement but don’t know what it is then this post is for you.
About Contextual Advertisement:
In simple term, Contextual advertisement display ads related to Website content. Contextual advertisement is useful for both advertiser and publishers. If you Website, product or service is targeted to sports product then you probable want to advertise on those Website which are related to sports not on those Website which are related to fishing.
By this way visitors to sports Website sees your advertisement then it is more possible that he will click on that ad and come to your Website for your product and services. If there are ads on any other topics then visitors to sports Website may not click on that ad as he is not interested on those topics.
Contextual Ads for Publishers:
If you are owner of a Website and want to earn from your Website then you can earn by displaying advertisement on your Website. You can earn by different ways like displaying Contextual ads, Direct ad space sell, affiliate marketing etc.
The most popular way of earning is Contextual advertisement for publishers. How you can earn by Contextual advertisement?
Normally Contextual advertisement pays you on Pay Per Click basis. By this way you earn whenever any visitor click on ads displayed on your Website you earn money on every click that ad get. Earning depends on what advertiser is paying for that ad it can be $0.01 or $2 per click.
Benefit of Contextual Advertisement:
If you are publisher you will expect more and more earning you can make. With Pay per click contextual advertisement you can make money only when anyone click on ads. If no one clicks on ad you don’t make any money.
Visitors will only click on ads if they find them interesting and relevant. For example if your Website is related to sports and ads are displaying on politics then they may not be interested in clicking those ads as they are interested on sports because of that they are on your Website.
Contextual Advertising program scans your Website content and display ads related to your Website content. This helps to boost ads click thus you make good money. The most popular contextual advertisement program is by Google. Google AdSense is for publisher with you can make money by pay per click. Google AdWords is for advertisers where advertiser can advertises on millions of Website and they have to just pay when someone click on their ads.
This is short explanation of contextual advertisement hope this will be helpful to understand you about contextual advertisement.
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