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Monday, April 11, 2011

100 anni di Superga


Alexa Chung Testimonial per il Centenario del marchio Superga

In 1911 in Torino, Italy, Walter Martiny started the production of rubber-soled footwear branded with the Superga logo. In 1925 his designs expanded to include footwear with vulcanized rubber soles and the Superga 2750 Heritage style was born!
After the war, Superga restarted operations specializing solely in the production of high-quality footwear. In the 1970s, Superga diversified to add sport shoes with technical attributes. Now the collections include Superga City leather and Superga Country rubber rain and outerwear boots in addition to the original Superga Vulcanized and Sport lines.
The 2750 has been an icon from the beginning. Long a favorite for taking Italians from the city to the beach to weekends away, it is easy to wear and designed to dress up casual sportswear. Superga 2750s can be washed like your favorite jeans to create your own vintage look.
Go Scalze! Leave your socks at home. The 2750s low-cut style has an open, lower cut ankle with finished inseams inside the shoe. Designed to perfectly complement the foot, it is an elegant sneaker that looks relaxed and well-dressed whether worn at the beach or at the office.


Superga celebrates the fun lifestyle of the 2750 by offering a wide range of colors, fabrics, and prints each season for women, men and kids.

Katie Holmes con la piccola Suri

Liv Tyler

Ashley Olsen


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